Episode 1: Same Woman, Different Rules: A new way of doing business in midlife

Welcome to the very first official episode of Gen X Women in Business. This is the show for women in their 40s and 50s, or even 60s, who are building, running, or reimagining a business in the messy, meaningful middle of midlife. In this launch episode, host Belinda Bayliss shares who she is, what brought her to this work, and why doing business as a midlife woman is genuinely different. Not worse. Just different. And once you understand that, everything starts to shift. Midlife doesn't have a crisis. It just has poor marketing.